Google Business Profile

What is Google Business Profile?

Google Business Profile (formerly GMB) is the local entity record tied to Maps and local results. It strongly influences local pack visibility.

Example: A dental clinic updates holiday hours, adds photos of the office, and replies to reviews—improving relevance and engagement signals.

Why Google Business Profile matters

Google Business Profile matters because it powers Maps and local pack visibility—often the first touch for high-intent “near me” searches before a website visit.

How Google Business Profile works in digital marketing

Keep categories accurate, post updates, collect reviews ethically, and align NAP with your website.