Link Velocity

What is Link Velocity?

Link velocity describes acceleration of new links. Sudden unnatural spikes can look manipulative; healthy sites tend toward steady, diverse acquisition.

Example: A brand goes viral once and earns 2,000 links in a week—natural if covered widely; suspicious if a local dentist acquires the same with no news.

Why Link Velocity matters

Link velocity matters as a risk and opportunity signal: unnatural spikes can look manipulative, while healthy steady acquisition supports sustained rankings.

How Link Velocity works in digital marketing

Aim for consistent digital PR and partnerships, monitor anomalies, and investigate negative SEO or scraper spam.