Local Schema Markup

What is Local Schema Markup?

LocalBusiness schema (with subtypes) encodes address, geo coordinates, opening hours, and more—clarifying entity data for search systems.

Example: A restaurant marks up `LocalBusiness` with `hasMenu`, `openingHoursSpecification`, and `aggregateRating` where eligible.

Why Local Schema Markup matters

Local schema matters because structured entity data reduces ambiguity about hours, locations, and services—supporting rich results and consistent machine understanding.

How Local Schema Markup works in digital marketing

Match schema to visible content, keep hours updated, and validate with Rich Results Test.