Page Speed Optimization

What is Page Speed Optimization?

Page speed optimization reduces bytes, blocking scripts, and layout work so critical content appears quickly—supporting UX, conversions, and Core Web Vitals.

Example: Compressing hero images, deferring non-critical JS, and using a CDN for static assets can cut LCP from 4s to under 2.5s on mobile.

Why Page Speed Optimization matters

Page speed matters because every second of delay erodes conversions—especially on mobile—and makes expensive traffic worthless if the page loads after users leave.

How Page Speed Optimization works in digital marketing

Profile by template, set budgets, fix largest offenders first (images, fonts, third-party tags), and regress-test after each release.