Marketing glossary

Passage Indexing

What is Passage Indexing?

Passage indexing lets search systems surface a section deep within a long document when that passage best matches the query.

Example: A 4,000-word guide might rank for a long-tail question answered only in one H2 section halfway down the page.

Why Passage Indexing matters

Passage-level relevance matters because long pages can rank for specific sub-questions answered deep in the document; structure determines whether those passages win.

How Passage Indexing works in digital marketing

Use descriptive H2/H3 headings, self-contained paragraphs under each heading, and table-of-contents anchors for long content.

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