Marketing glossary AEO
Passage Indexing
What is Passage Indexing?
Passage indexing lets search systems surface a section deep within a long document when that passage best matches the query.
Example: A 4,000-word guide might rank for a long-tail question answered only in one H2 section halfway down the page.
Why Passage Indexing matters
Passage-level relevance matters because long pages can rank for specific sub-questions answered deep in the document; structure determines whether those passages win.
How Passage Indexing works in digital marketing
Use descriptive H2/H3 headings, self-contained paragraphs under each heading, and table-of-contents anchors for long content.