Review Signals

What is Review Signals?

Review signals include count, average rating, response behavior, and velocity. They affect user choice and can influence local relevance.

Example: Two equal restaurants—one with 2 recent reviews, another with 200 fresh 4.8★ reviews and owner replies—will differ sharply in perceived trust.

Why Review Signals matters

Review signals matter for local trust and click-through; star ratings influence whether searchers even call, regardless of map position.

How Review Signals works in digital marketing

Request reviews after service, respond professionally, flag spam, and never buy fake reviews.