Pay-Per-Click (PPC)

What is Pay-Per-Click (PPC)?

PPC is a pricing model for digital ads: advertisers bid for placement and pay on click (not purely on impression, though some networks blend models).

Example: Google Ads search campaigns charge when a user clicks your text ad; Meta can optimize for clicks or conversions depending on objective.

Why Pay-Per-Click (PPC) matters

PPC matters because it captures existing demand with precise intent targeting; it’s often the fastest way to validate offers and learn what messages convert.

How Pay-Per-Click (PPC) works in digital marketing

Structure campaigns by intent, use negative keywords, align landing pages, and track CPA against LTV.