Quality Score

What is Quality Score?

Quality Score (1–10) reflects how well your keyword, ads, and landing page align with user intent—impacting CPC and ad rank indirectly.

Example: Low QS on a keyword may mean ad copy promises “free trial” but the landing page pushes demo requests without mentioning trials.

Why Quality Score matters

Quality Score matters in Google Ads because it reflects relevance and UX signals that influence effective CPC and ad serving—raising bids alone won’t fix a broken match.

How Quality Score works in digital marketing

Tighten ad groups, mirror keywords in copy, speed up landing pages, and improve mobile UX.