Share of Voice

What is Share of Voice?

Share of voice compares your impression or mention volume to the market’s—useful for competitive benchmarking beyond a single rank position.

Example: In paid search SOV, you win 22% of impressions for core terms vs. competitors’ 78% combined.

Why Share of Voice matters

Share of voice matters because it contextualizes performance versus competitors—especially in auctions and saturated categories where small rank moves mislead.

How Share of Voice works in digital marketing

Define a keyword or content universe, measure consistently, and tie SOV shifts to campaigns and content launches.