Site Navigation

What is Site Navigation?

Site navigation structures IA: primary nav, breadcrumbs, footers, and contextual links. Clear navigation aids UX and distributes internal link equity.

Example: An ecommerce store adds “New arrivals” and “Sale” to the top nav during peak season so high-intent paths are one click away.

Why Site Navigation matters

Site navigation matters because it distributes internal links, defines IA, and determines whether users (and crawlers) can reach key pages in minimal clicks.

How Site Navigation works in digital marketing

Limit top-level items, use descriptive labels, surface key hubs in footer, and align with URL strategy.