User Experience (UX)

What is User Experience (UX)?

UX encompasses research, information architecture, interaction design, and usability testing to make flows intuitive and accessible.

Example: Checkout UX improves when users see progress steps, inline validation on fields, and guest checkout—reducing cart abandonment.

Why User Experience (UX) matters

UX matters because marketing brings people to the product experience; confusing flows waste acquisition spend and damage brand perception permanently.

How User Experience (UX) works in digital marketing

Run task-based usability tests, review analytics funnels, and fix friction before adding new features.