Marketing glossary

Website Accessibility

What is Website Accessibility?

Web accessibility (WCAG) covers keyboard navigation, screen reader semantics, color contrast, captions, and forms that work for everyone—often legally required for public sites.

Example: Adding visible focus outlines and alt text for meaningful images lets keyboard and screen reader users understand and operate your UI.

Why Website Accessibility matters

Accessibility matters ethically and commercially: keyboard and screen reader barriers exclude customers and create legal exposure; inclusive design often improves SEO and conversion too.

How Website Accessibility works in digital marketing

Run automated scans plus manual tests, label controls, provide transcripts, and train content authors.

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